Refine your search
Collections
Co-Authors
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Ghorpade, Reshma
- Comparative Study of Retailing Vs E-Tailing in Upcoming Rural India with Special Reference to Villages around Navi Mumbai
Abstract Views :273 |
PDF Views:166
Authors
Affiliations
1 YMT College of Management, Kharghar-Navi Mumbai, IN
1 YMT College of Management, Kharghar-Navi Mumbai, IN
Source
AADYA -National Journal of Management and Technology, Vol 5 (2015), Pagination: 130-136Abstract
With rapid growth of the Internet and globalization of market, the E-tail sector has become an increasingly competitive and dynamic business environment. Business and marketing activities are affected by the invent of Internet technologies and the Internet is revolutionizing commerce, marketing, retailing, shopping and advertising activities of products and services. Online buying has allowed consumers to buy their favorite products at the click the mouse while sitting at their homes. Presently, there are more than a hundred virtual shopping stores in the country that allow consumers living in tier 1, tier 2 and tier 3 cities, big or small towns and in villages-to enjoy the quality of leading brands. E-tailers offers everything from electronic gadgets such as mobile, computer, camera, TV, clothes, books, kitchen appliances, furnitures, Jewelery, Cosmetics&contraceptives. The main objective of this study is to understand the impact of after sales services on credibility of etailers.Keywords
Etailing, Electronic Gadgets, Globalization, Virtual Shopping.- Blue Jacking:A New Marketing Tool
Abstract Views :221 |
PDF Views:167
Authors
Affiliations
1 MMS Department, Y.M.T. College of Management, IN
1 MMS Department, Y.M.T. College of Management, IN
Source
AADYA -National Journal of Management and Technology, Vol 3, No 2 (2015), Pagination: 143-148Abstract
Mobile phones have been adopted as an everyday technology, and they are ubiquitous in social situations as users carry them around as they move through different physical locations throughout the day. As a communicative device, the mobile phone has been gradually taken up in ways that move beyond merely providing a channel for mediated conversation in the world of marketing&advertisement .This paper explores one such appropriation i.e. blue jacking, the practice of sending unsolicited messages over Bluetooth to Bluetooth-enabled devices such as mobile phones, PDAs or laptop computers, sending a vCard which typically contains a message in the name field sending short (i.e. for blue dating or blue chat) to another Bluetooth enabled device via the OBEX protocol. This technique is used at many places like cinema theaters, train station, shopping malls, mobile phone shops etc.Keywords
Blue Jacking, Bluetooth, Blue Chat, PDA, OBEX Protocol.- Neuromarketing - New Science of Consumer Behavior
Abstract Views :579 |
PDF Views:258
Authors
Affiliations
1 YMT College of Management, Kharghar, IN
1 YMT College of Management, Kharghar, IN
Source
AADYA -National Journal of Management and Technology, Vol 7, No 2 (2017), Pagination: 96-103Abstract
It's easy for businesses to keep track of what we buy, but harder to figure out why. While we are all making around 500 conscious and unconscious decisions a day, a marketer remains busy with that one important question: "how am I going to seduce consumers into buying my product?" The solution may lie in the new marketing revolution of neuroscience, in which different methods can determine consumer experiences without actively asking questions. There is a large gap between conscious and unconscious behavior, people act differently than they say and remember. 95% of our choices are made unconsciously, and thus: if you as a marketer want to predict and influence buying-behavior, you need to first understand how the brain works. Each year, over 400 billion dollars is invested in advert is ing c ampa igns. Yet, conventional methods for testing and predicting the effectiveness of those investments have generally failed because they depend on consumers' willingness and competency to describe how they feel when they are exposed to an advertisement. Neuromarketing offers cutting edge methods for directly probing minds without requiring demanding cognitive or conscious participation. This is where neuromarketing comes in.Keywords
Neuromarketing, Advertising, Marketing Research, Consumer Behavior, FMRI, EEG, Neuroscience.References
- Agarwal, S., & Dutta, T. (2015). Neuromarketing and consumer neuroscience: current understanding and the way forward. Decision, 42(4), 457-462.
- Ariely, D., & Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature reviews neuroscience, 11(4), 284-292.
- Laureiro-MartÃnez, D., Venkatraman, V., Cappa, S., Zollo, M., & Brusoni, S. (2015). Cognitive Neurosciences and Strategic Management: Challenges and Opportunities in Tying the Knot The first and second authors contributed equally. In Cognition and Strategy (pp. 351-370). Emerald Group Publishing Limited.
- Shiv, B., & Yoon, C. (2012). Integrating neurophysiological and psychological approaches: towards an advancement of brand insights.
- Venkatraman, V., Clithero, J. A., Fitzsimons, G. J., & Huettel, S. (2011). New scanner data for brand marketers: how neuroscience can help better understand differences in brand preferences.